UK Startup Awards – Retail & E-Commerce Finalist

Some exciting news to share!

We’re thrilled to announce that bndle has been selected as a finalist at the StartUp Awards in the Retail & E-Commerce StartUp of the Year category for London.

Three years ago, we embarked on an ambitious journey to revolutionise and simplify the online shopping experience for parents using smart technology. Today, that vision continues to propel us forward.

Congratulations to all the other finalists! It’s an honor to be among such incredible startups at these awards.

For more details about the awards, click here

We’ll keep you all posted on our progress!

TechRound Feature – The BabyTech You Need In The Journey To Having Kids

Gratitude to TechRound for spotlighting bndle in their latest article on the essential “babytech” for every parent’s journey!

As the UK’s pioneering AI-powered marketplace for independent baby/kids brands, we couldn’t be prouder to receive recognition as a must-know brand for parents 🙂

TechRound, a prominent online magazine revered in the startup, tech, and finance spheres, showcases invaluable insights through news, thought-provoking perspectives, and engaging interviews.”

Check out the full feature 👉🏽 here

Sheereluxe Feature – In The Know: Cool Things For Parents & Kids

We are thrilled to announce that bndle has been showcased in this month’s Sheerlux feature, exploring an exciting array of ‘Cool Things For Parents and Kids’

SheerLuxe is the UK’s leading online fashion and lifestyle publisher. They provide news, views, edits, and opinions on all things relevant and desirable for the modern woman, from fashion and beauty to careers and travel.

Check out the full feature 👉🏽 here

Thank you for your support!




Top tips on birth debriefing from Mixing Up Motherhood


Birth debriefing is a process of reflecting on the childbirth experience, in which a woman and her partner can discuss their feelings, thoughts, and experiences of the birthing process. This may involve talking to a midwife or other trained professional and can help couples to process their emotions and understand their experience in a safe and supportive environment.


Illiyin Morrison from Mixing Up Motherhood, who is one of our experts shares some of her top tips on birth debriefing:


1.  Find a practitioner that you relate to, if you decide to go private rather thanNHS.


2.  Jot some notes down, things that you want answering or clarity on.


3.  Be open and honest, anyone who is facilitating this experience for you, is there to hear and support you.


4. If your partner is willing, invite them to come along, they may have things they also want to share but also, them hearing you share your experience with a third party present can be really helpful.


Thank you for your tips and sharing this with our community Illiyin.


Head over to our lifestage pages to purchase a consultation with Mixing Up Motherhood.

Meet the Expert – Illiyin Morrison from Mixing Up Motherhood


We spoke to Illiyin Morrison from Mixing Up Motherhood to find out more about her business and expertise for parents.


1.  Tell us about yourself and Mixing Up Motherhood?


My name is Illiyin Morrison and I am the face of Mixing Up Motherhood. I am a midwife, mother of two and author.

My business offers a birth debriefing service for those who have been impacted by either traumatic, disappointing or negative perinatal experiences, from preconception to well into the postpartum period. I started this service 2 years ago and have supported over 600 women and their families since.

I have broadened my offering and also sell affirmation cards for overcoming birthing trauma and postpartum relationship conversation starter cards which are there to support postpartum couples who are struggling to communicate.


2. Why and how did you start your business?


I suffered from birth trauma myself after the birth of my daughter and felt I had nowhere to place that experience, this led me towards my own healing and filling the gap that I believe and have proven was desperately needed. I have been a midwife for 6 years, I no longer wanted to work clinically and needed to find something that would bring both joy and stability for myself and my family.

There is no mystery behind how I started it, I already had an Instagram page with about 5,000 followers and so just put it out there on my Instagram stories as an offering and the rest is history!


3. What impact did your consultations have on parents?


I have had couples come back and tell me that the sessions have not only changed their parenting experience but their lives. There is something absolutely incredible about having that impact but I don’t credit myself, I see it as facilitating someone seeing themselves, the only credit is theirs.


4. What is your advice for parents?


One of the most pieces of advice I give to parents is to place low expectations on themselves, this is in terms of productivity, emotional responses and so on. If the expectation is low, everything seems like a win. Parenting is already hard enough without placing high expectations on yourself and then berating yourself when you don’t meet them.


Thank you for sharing this post Illiyin and welcome to the bndle family!

Head over to lifestages pages on our homepage to discover Mixing Up Motherhood’s consultations.

My Baba Feature – What’s Hot For Parents & Kids

We are thrilled to announce that bndle has been featured in My Baba’s February edition, highlighting the hottest trends for parents and kids. It’s an honor to be recognized like this.

My Baba is packed with expert advice on fertility, pregnancy, motherhood, and parenting. They blog about the latest products, fashions, crafts, and activities.

We invite you to check out the full feature below and explore the exciting world of parenting trends. Thank you for your continued support!

👉🏽 Click Here







Advice from NEST Children on helping your little one sleep better


Lucy our expert from NEST Children shared some advice on the topic of sleep.


Sleep is one of the most talked about topics for parents. Parenting is exhausting and when you have a little one frequently waking in the early weeks it’s hard and incredibly testing!


Our advice is; to ask for help-don’t be afraid to do this, take each day as it comes, and don’t put pressure on yourself to get your little one sleeping through the night straight away (this will come!), please don’t be afraid to cuddle your little one- you cannot over love a baby and this will not have a negative impact on their sleep, and not every moment will be perfect, but enjoy it as much as you can, your little one will change so much and so quickly too!


Our top tips on sleep:


  • It is recommended you start a gentle bedtime routine for your little one from around 12 weeks. This could include bath, book and then a feed before bed. This will help them to differentiate the difference between day and night time


  • Ensure your little ones knows the difference between day and night time sleep- the house will naturally be quieter during the night so don’t worry about the noise levels during the day, putting your baby in a sleepsuit for the night time and safely covering under a blanket (firmly tucking in all the sides) for naps during the day, having a bath and story before going to bed at night but gentle cuddle before nap time


  • Disturbed sleep is normal for little ones (adults often don’t sleep through!) and something which will get better with age. Some signs which may suggest it is worth getting some support: as parents you are struggling with you emotional health, your relationship is struggling due to you both having a lack of sleep, you feel that things need to change, your little one is struggling during the day and becoming increasingly irritable


  • Accept that there are going to be ups and downs to your little ones sleep- that is ok!


  • Use the time that your little one is sleeping to rest- easier said than done..but if you keep yourself really busy throughout the day, and are not having time to rest and recover at night, you are likely to burn yourself out. Rest is SO important and if you are offered help from family and friends..take it! Please don’t feel this makes you a bad parent

Meet the Expert – Lucy Gregory from NEST Children


We had a chat with Lucy to find out more about NEST and the support she offers to families


1.  Tell us about NEST?


NEST is a private Early Years Consultancy with a team of highly qualified consultants, offering bespoke support to families from pregnancy right through to school aged children. NEST stands for: Nurture, Educate, Support: Together which is an ethos we feel very strongly about.

The team at NEST can support with packing hospital bags, getting the nursery ready for your little one, weaning, sleep, breastfeeding and bottle-feeding, behaviour, managing emotions, toilet training, school readiness (and so much more)!


2.  Why and how did you start your business?


Having trained at the world famous Norland College, I went on to nanny for 4 years caring for children from days old through to 17 years and everything in between!

This was followed by 5 years working in the NHS for a public health nursing team supporting families in the community. Having worked with hundreds of different families both in my nannying career and in the NHS, it was incredibly clear to me that no family is the same, so trying to fit families in to what felt like the tick boxes that was expected of us in the NHS was not something that sat comfortably with me. Together with this and seeing first hand the increasing shortages of holistic support there was for families, I decided to be brave and create the business I had been dreaming of for so long.

In 2018 NEST was born! After running NEST alongside my NHS career, in March 2022, I went full time on NEST and have never looked back!


3.  What impact do your consultations have on parents?


I am not one to blow my own trumpet and if I am honest I am not very good at doing so at all! However speaking about the business that NEST is today feels different. It feels different because we now have the community of families around us that I always dreamt of having.

We receive feedback from families which is what has shaped the services NEST offers and continues to do so.

Yes I think the business I have created is unique and so vital for all parents (whether it is a first or third baby), and yes I am beyond proud of the business I have created, but it’s the feedback from parents that it what makes me shine with pride.

What’s so special about NEST you ask?

Our clients are feeling heard, respected, listened to, less overwhelmed, nurtured, valued, empowered, reassured, and back in control of making decisions which they feel is right for their little ones.

I mean that’s crucial, right?

This testimonial from a client really touched me when I read it.

“NEST is a service that every mother, father, parent and guardian should have by their side. They offer a safe and supportive space to talk, reassurance, and they gave me a direction at a time where I felt off track and lost”


4.  Your advice for parents?


A collection of tips from the team at NEST: follow your instincts, do what’s right for your little one and your family, try not to compare yourselves to others (we all know the toxic affect this has),  please don’t feel embarrassed to reach out for support- asking for help is OK!! As hard as it may feel; be honest with yourself and others (the chances are that if you are honest then others will be too!), take photos and videos to capture all those precious moments, have technology free time..yes that’s us saying have phone free time to really engage and be present with your children. Not every moment will be perfect, but enjoy it as much as you can, your little one will change SO much!


Thank you for sharing this post Lucy and welcome to bndle!

To access the various consultations offer from NEST, head over to the lifestage sections of our homepage.

How to prepare for your first holiday with your little one

Travelling with a newborn can be both a daunting and an exciting experience for any parent. It’s a milestone for both you and your little one. There’s so much to consider, from the practicalities of getting to your destination to what to pack and how to keep your baby comfortable. With proper planning, though, it can be a fun and stress-free experience for the whole family


Here are five top tips to help ensure that you and your baby are prepared for your holiday:


1. Research your destination: Research the particular needs of your destination, such as the climate, any vaccinations that may be required and any specific baby-friendly facilities.


2. Pack plenty of supplies: Make sure you have enough nappies, wipes, formula, bottles and clothing for the duration of your trip.


3. Invest in the right gear: Invest in appropriate travel gear, such as a car seat or a baby carrier, to make your journey easier and safer.


4. Plan your journey: Plan your journey in advance to help minimise stress and disruption. Delays are inevitable, so make sure you’re prepared with extra snacks, clothes, and plenty of toys


5. Stay organised: Ensure that you have all the necessary paperwork for your baby, including their passport and medical records.


By following these simple steps, you can ensure that you and your baby are prepared for the journey ahead, and can enjoy your holiday to the fullest.


Happy Holidays